Ready to study smarter?
Try nowNo credit card required - Join 40,000+ students
BTS Communication study sheets: communication cultures, project management, advertiser relationships, monitoring. Methodology for E4, E5, E6 exams.
The French BTS Communication is a two-year vocational programme training junior account managers and account planners. The official syllabus splits across four professional units: communication cultures (semiotics, advertising history, Jakobson's communication model), communication project (E4 — written case study), advertiser relationship and consulting (E5 — oral), and operational monitoring (E6 — dossier). Beyond the framework, students must master the SWOT analysis, the communication mix (advertising, PR, sales promotion, direct marketing, off-media), media planning indicators (GRP, CPM, reach, OTS), and digital KPIs (CTR, conversion rate, CAC, LTV, ROAS).
EduFiche turns your BTS Com handouts and case studies into structured study sheets with metier vocabulary flashcards in 30 seconds.