BTS MCO study sheets: customer relationship, retail merchandising, operational management, team management. Five competency blocks and exam method.
The BTS MCO (Management Commercial Opérationnel) is a French two-year vocational programme training retail-outlet managers. The official syllabus articulates five competency blocks: developing customer relationship and consultative selling, animating and dynamising the commercial offer (merchandising, in-store events, digital local marketing), operational management (stock rotation, basket size, conversion rate, dashboards), team management (hiring, motivation, evaluation, applied labour law), and the cross-cutting CEJM block (economics, law, management). Exams: E1 general expression, E2 foreign language, E3 CEJM, E4 DRCV (oral 30 min on stage missions), E5 ADOC (3h written case study), E6 MAGE (2h30 written case on team management).
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